Website Design & SEO
Ecommerce websites area full time endeavor. Our focus on this website was to make the design and product descriptions enticing enough for us to attract new customers. Shopify makes it easy for anyone to set up products. However, knowing how things should be laid out, including having pictures that are professional is key to building trust in an online marketplace.
Product Listing Ads
Shopify includes a Google Shopping plugin that allows us to submit product feeds and use them for Google Merchant and Product Listing Ads. As a benchmark, a great Click Through Rate (CTR) is 2%. In the beginning of our campaign over a 2-3 month period we saw an average CTR or 1% for the anti-aging skin care line.