Landing Page Analysis

        Identify why visitors are not doing what you intended them to do.

Start the optimization journey by getting all your metrics and funnels at one place, establishing baselines, and monitoring these over a period of time.

We can help if you are…

Improve User Experience

  • Frustrated with low online sales
  • Suffering from low conversion rates
  • Paying for traffic that doesn’t convert

Better Engage Prospects

  • Tired of online cart abandonment
  • Unhappy with your website’s design
  • Ready to unlock your site’s potential

As a New York business owner, you may ask what exactly is a landing page?  A “landing page” is any web-page where a visitor enters or lands on your website.  

From a marketing and the website performance perspective a “landing page” is a page that is specifically designed to help visitors make an informed decision in order complete the desired goal

Studies have shown that currently about 80% of PPC campaigns, send traffic to poorly designed web pages, sadly resulting in mismatched messaging from the ad, low conversions, and unclear funnel paths. There is a way to make your promotions and campaigns, pay off better!  It is called landing page optimization.

landing page testing

What is Landing Page Optimization?

landing page AB experiments

Landing page optimization services are the process of creating well-designed offer pages from which visitors click thru from campaigns ranging from PPC ads, Remarketing, SEO, Display advertising or Paid Social Ads.  Providing multiple versions of a website’s landing page with specifically targeted ‘calls to action’ (CTAs), web copy and images for a very specific audience can make all the difference in whether the user converts or not.   

Your company’s conversion path may consist of a web app, shopping cart, a single landing page, a microsite, or a registration form, in any case the conversion optimization comes down to running A/B and split testing to collect enough data to implement functionalityCTA, ad copy or design changes to lift conversions.  Our team of designers, copywriters can align ad creative and targeted keywords with display and SEM campaigns to create a consistent post click consumer experience.

Uncover insights and make changes to
understand your users

Having spent the past 7 years focused on building user experiences that have yielded thousands of users sharing, onboarding and inviting their friends to our client website’s, we have learned a few things:

1. Every element on the page adds or subtracts emotional energy
2. Inspiring users is as important as reducing friction

 

Companies should think about every UX interaction as an emotional event. But far from being random or beyond our control, emotion-driven interactions can be broken down into components, optimized at each step and replicated to get better results for onboarding and conversion. 

As an example,  when Vab Media Digital Agency conducts A/B testing, we take a look at things like CTA button copy and color, product or service page layout, and trust factors on the page. Testing these to find variations of the same page that perform better will help your website to perform better is a great idea and can often lead to substantial increases in your website’s overall conversion rate.

ab tests

"Very helpful with our CRO needs! Able to quickly diagnose a few barriers to conversion, highly recommend their services."

Justin Greely
Trubrain Director of OPs

Clicks don't = conversions

You need a post-click strategy to improve your ROAS.

 Focus on the most important part of digital advertising—the post-click conversion. Creating relevant post-click landing page experiences for every ad and audience isn’t easy. But the results are worth it. We have the experience, tools, and cutting-edge conversion intelligence to scale your post-click personalization and increase the return on your advertising investments. 

We Work to Fulfill the Needs
of Your Website’s Users

What Makes Our Landing Page's Design Different?

in-depth-research

In-Depth Research

We’ll learn what motivates your visitors to convert, and reverse engineer a path that’s attractive.

visitor-psychology-landing-page-optmization

Visitor Psychology

Do multi-step pages work better than a single step page? Micro-conversions build momentum.

creative-web-design-team

Custom Work

We don’t use templates. Our team can build custom landing pages that are designed for your business.

We Turn Clicks
into Customers

CRO

86.7%

Conversion Increase

54%

Revenue increase

21%

ROI increase

There are many factors that may
influence landing page conversions:

Campaign Goals

The purpose of the campaign is very important, it will impact the design of the landing page, from what the copy and messaging is, to how you will convert the user.

Design colors & images

Does the design and imagery reflect the offer in a way that will make the visitors respond emotionally to it? How much white space is being used?

Traffic Sources

Where the person was before they clicked on your offer can have an impact on a landing page’s conversion. Email & PPC can have clearer user intent, then people searching organically about a problem, so optimizing organic (LPs) may take additional copy, time and value propositions.

Cotent, Headlines & CTA

Whatever keywords you are bidding on or targeting, the text in the email or ad has to match the offering and message on the landing page they are sent to.

Form Fields

In most cases, you want to collect the smallest amount of info that you can, especially if the ad is viewed from a from a mobile device, the more fields you add the chances of the visitor getting frustrated and not filling everything out increases.  In some case there are exceptions to this rule

The Copy Readability

The content on your landing page should be easy to read and scan quickly, keep it conversational, using bullet points, Most people will quickly scan the headline and some of the text to determine if they are interested in the offer.

landing-page-optimization-experiments

We are experienced with your technology

Web Analytics Conversion Funnel Analysis

conversion flow

Web analytics is foundational to every campaign, every platform, basically everything involved with understanding user experience, which is the backbone of conversion optimization.   Without it, we are flying completely blind and without a purpose.  Are there any drop offs in your conversion funnel or e-commerce shopping cart abandonment?  It is imperative to understand its purpose and usage, and how to exploit its capabilities to the fullest.  

 

Get better results
from your digital ads

Assess your ad-to-page relevancy and learn how you can make it better to increase conversion rate and reduce wasted ad spend. Our analysis goes beyond a simple landing page evaluation. We’ll assess the strength of your ad-to-page relevancy. Our landing page analysis assessments are based on key criteria that impact ad-to-page personalization and affect your costs, conversions and return on ad spend.

Page Speed

Page Speed

See how your site scores on mobile speed, and get quick fixes to improve it.

Conversion UX

Conversion UX

Design elements for maximum impact: emotional images, appealing typography, strategic white spaces, motivational colors and relevant CTAs

Quality Score

Quality Score

Is your landing page's content directly relevant to your ad text and keywords?

Device Centric

Device Centric

It’s best to consider the customer journey and what kind of device the user is likely to be using.

Message Fit

Message Fit

Does your landing page match your ad and keywords?

Security & Content

Security & Content

Are you writing clear persuasive, conversion-centric landing page copy, narratives and story flows. Is your website secure and trust worthy?

Landing Page & Conversion Optimization Services:
ab testing insights

No BS, just Results.
Average Clients see a 4.5x ROI

Test more
win more.

Our Secret Sauce

 Vab Media helps disruptive startup companies grow faster through paid advertising. 

We test more than anyone to find the best images, videos, copy, audiences and landing pages to continuously hit your growth goals.