Start the optimization journey by getting all your metrics and funnels at one place, establishing baselines, and monitoring these over a period of time.
As a New York business owner, you may ask what exactly is a landing page? A “landing page” is any web-page where a visitor enters or lands on your website.
From a marketing and the website performance perspective a “landing page” is a page that is specifically designed to help visitors make an informed decision in order complete the desired goal.
Studies have shown that currently about 80% of PPC campaigns, send traffic to poorly designed web pages, sadly resulting in mismatched messaging from the ad, low conversions, and unclear funnel paths. There is a way to make your promotions and campaigns, pay off better! It is called landing page optimization.
Landing page optimization services are the process of creating well-designed offer pages from which visitors click thru from campaigns ranging from PPC ads, Remarketing, SEO, Display advertising or Paid Social Ads. Providing multiple versions of a website’s landing page with specifically targeted ‘calls to action’ (CTAs), web copy and images for a very specific audience can make all the difference in whether the user converts or not.
Your company’s conversion path may consist of a web app, shopping cart, a single landing page, a microsite, or a registration form, in any case the conversion optimization comes down to running A/B and split testing to collect enough data to implement functionality, CTA, ad copy or design changes to lift conversions. Our team of designers, copywriters can align ad creative and targeted keywords with display and SEM campaigns to create a consistent post click consumer experience.
Having spent the past 7 years focused on building user experiences that have yielded thousands of users sharing, onboarding and inviting their friends to our client website’s, we have learned a few things:
1. Every element on the page adds or subtracts emotional energy
2. Inspiring users is as important as reducing friction
Companies should think about every UX interaction as an emotional event. But far from being random or beyond our control, emotion-driven interactions can be broken down into components, optimized at each step and replicated to get better results for onboarding and conversion.
As an example, when Vab Media Digital Agency conducts A/B testing, we take a look at things like CTA button copy and color, product or service page layout, and trust factors on the page. Testing these to find variations of the same page that perform better will help your website to perform better is a great idea and can often lead to substantial increases in your website’s overall conversion rate.
Focus on the most important part of digital advertising—the post-click conversion. Creating relevant post-click landing page experiences for every ad and audience isn’t easy. But the results are worth it. We have the experience, tools, and cutting-edge conversion intelligence to scale your post-click personalization and increase the return on your advertising investments.
The purpose of the campaign is very important, it will impact the design of the landing page, from what the copy and messaging is, to how you will convert the user.
Does the design and imagery reflect the offer in a way that will make the visitors respond emotionally to it? How much white space is being used?
Where the person was before they clicked on your offer can have an impact on a landing page’s conversion. Email & PPC can have clearer user intent, then people searching organically about a problem, so optimizing organic (LPs) may take additional copy, time and value propositions.
Whatever keywords you are bidding on or targeting, the text in the email or ad has to match the offering and message on the landing page they are sent to.
In most cases, you want to collect the smallest amount of info that you can, especially if the ad is viewed from a from a mobile device, the more fields you add the chances of the visitor getting frustrated and not filling everything out increases. In some case there are exceptions to this rule
The content on your landing page should be easy to read and scan quickly, keep it conversational, using bullet points, Most people will quickly scan the headline and some of the text to determine if they are interested in the offer.
Web analytics is foundational to every campaign, every platform, basically everything involved with understanding user experience, which is the backbone of conversion optimization. Without it, we are flying completely blind and without a purpose. Are there any drop offs in your conversion funnel or e-commerce shopping cart abandonment? It is imperative to understand its purpose and usage, and how to exploit its capabilities to the fullest.
Assess your ad-to-page relevancy and learn how you can make it better to increase conversion rate and reduce wasted ad spend. Our analysis goes beyond a simple landing page evaluation. We’ll assess the strength of your ad-to-page relevancy. Our landing page analysis assessments are based on key criteria that impact ad-to-page personalization and affect your costs, conversions and return on ad spend.
Vab Media helps disruptive startup companies grow faster through paid advertising.