Create an effective web presence. Ads may help in the short term, but optimizing the content on your website, learning which content will attract buyers, and placing optimal calls to action is what will convert leads into customers through your website. Learn how to do this and more.

Any business who has a website and wants to learn how to finally monetize their website and get more customers.  From a search engine perspective, Search engine optimization is the process of making web pages easy to find, easy to crawl and easy to categorize.  From a webmaster perspective, Search Engine Optimization involves not only that, but also to make those pages rank high for certain keywords or search terms.

To produce relevant search results, search engines must keep their ranking algorithms secret.  As search engine optimization professionals learn to predict search engine behavior, search engines need to evolve and update their algorithms to stay always one step ahead of the most advanced webmasters and SEO’s if they want their results to remain relevant.

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This class will cover and teach you how optimize your website for search engines.

Search engine optimization can begin even before you have finished designing your site.  It starts by doing market research for your site.   You must then find the right keywords, for each of your website’s individual pages (keywords, or search terms, are what you expect search engine users will type in the search box to find a page like yours).

After that, site design can begin and, with it on page optimization. On page optimization involves optimizing page copy for your selected keywords and making your web page design friendly to users and search engines. This usually translates into using your keywords several times in your web page copy, and building a site that offers easy to use navigation, a clear page architecture, plenty of text and relevant information, and easy access to all the site’s pages by following links from the most important pages.

The third aspect, often the most difficult and time consuming, involves learning how to get inbound links or backlinks from quality sites related to your topic, with your keywords in the anchor text. It is virtually impossible to rank high in the most important search engines without a wide array of quality inbound links.  There are many different link building strategies to try. Search engines, though, tend to favor and put more weight on one-way links developed naturally (over time) coming from many different sources.

Local search optimization and advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase once they’ve found the locations where they can do business near them. If you want to be found by potential clients who are looking to buy right now, you need to be listed in Google Maps.  Having a maps listing increases brand authority and credibility, and can help you dominate the search results which will lead to more visitors and more sales.

 

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