We just recently launched our new agency brand website redesign. As you’re reading this blog post, we’re guessing you’d have noticed on your own eventually—what with our new shiny logo, a blazing new set of colors, and a playful new typeface—but we wanted to share more about what’s happening and why.
At VAB Media Digital Agency, we wanted to redesign our website and clarify our messaging and offerings back in 2018. It wasn’t until 2020, that we actually started the process, during the pandemic, of course. We started with a logo rebranding, courtesy of our European design partners Judith & Peter Wellner.
We wanted to include several colors in our logo and on our website, up until we discussed our design efforts further with a designer, who helped us to focus on our target market and streamline the design process. COVID-19 is forcing faster iteration and adaptation for rising digital consumer needs.
Why redesign now?
We started the process back in October of 2020 and hired an intern to help us convert and redesign our service pages in a more structured and uniform layout. This is as a result of transitioning from one design builder, WP Bakery to Elementor. We weren’t completely sold on elementor at first but we ended up purchasing a pro license and have since developed 7 websites using it as our drag and drop website page builder. When we look at some of the huge advertising or digital agency conglomerates such as the WPPs, Huge Inc, or Code and Theory etc, their sites showcase a lot of client commercial video work and motion animation.
We used Pangea app, an intern sourcing application to get an intern to help us with the redesign. He was a very talented, intelligent, helpful, and creative young man out of Virginia, who had already launched a couple of startups, and may be moving into Cyber Security. He convinced us to use Elementor instead of WP Bakery, and it helped us greatly enhance the website with animations, Lottie motion Gif graphics and video backgrounds and design to what you see today. For the homepage we put together a showreel background video that showcases some of past project work.
Over the last few months, we’ve been working on updating our agency’s brand identity to help take us into the next phase of delivering incredible, personalized digital experiences for our clients. This rebranding included a total overhaul of our logo, color palette, typography, and textures and design elements. Our rebranding presented us with an opportunity to put our customers’ success stories and the positive impact our content and digital marketing has on their businesses more at the forefront of our brand. This meant pushing the boundaries of what is possible online to create a digital experience that was surprising, provocative and fun.
Some of the goals behind our website’s redesign and branding included:
Vania likes teal and different types of blues. We already similar shades in the previous site so it was just a matter of narrowing down the shades. Additionally, the intern we hired showed us a template with the indigo accent color we use throughout the site.
We created a new icon that was a fresh take on our previous one, which as a paid advertising and content marketing company, we are always thinking about the “Conversion Funnel” for clients and ourselves.
Our Font Typography
Our new typeface that we chose for the text is Source Sans Pro, which is a sans serif typeface created by Paul D. Hunt for Adobe. because it’s legible, clear, and accessible. But it’s also fun, playful, and full of personality.
What Do We Mean by ‘Brand Identity’?
A brand is much more than a name, a logo, or a color palette (although those are all very important ways that a brand comes to life). A brand is every interaction someone has with a company. When people say they love a brand, they’re not speaking about a tangible thing—they’re reflecting on the impression they have from all of their experiences with the business.
For Vab Media Digital Agency, a brand is a person’s gut feeling about a service or organization. What’s your immediate reaction to, let’s say, Mailchimp, Nike, Airbnb, McDonald’s or Etsy? And how do brands create those feelings? A strong brand represents your product or services and what you have to say in a unified way that resonates emotionally with your audience.
Strong Brands Make You Want to Be Part of Their World
Strong brands make us feel a certain way. And this leads us to do certain things. We’re much more likely to buy from them and talk about them with people at work, friends, or family.
For example, think about a brand such as Patagonia. When people talk about Patagonia, it’s not necessarily about the high quality products they produce. It’s who they are and what they stand for when it comes to our planet or other social political issues.
What Story Do We Want to Tell with the new Vab Media Digital Agency Brand Experience?
With our rebrand, we’re shifting the spotlight toward our customers and their case study growth stories of how we help them achieve their digital marketing goals, evolve their brand positioning, strategies, voice and identity. We also want to showcase a modern, professionally designed mobile first site experience, that lets visitors easily find information and it encourages them to take action. Creating a real brand and services differentiation strategy is not so easy to do and stand amongst your competitors. It’s not enough to be just a little bit different. The differentiation needs to be big enough to tilt the decision in your favor.
So with this new website rebranding process, we thought about the question, “what sets your company apart from others in your industry?”
Recently we have upgraded our design and software tools that have enabled us to redesign and give small businesses an updated brand identity by delivering delightful mobile-first experience, professional-looking websites that are also search optimized so they can get found by potential customers. We feel that the superior digital website products that we provide to these small businesses are not only affordable but it sets them up for success for building their own brand and web presence further.
We find that usually there are either just web design agencies or just marketing agencies but we pride ourselves in doing both for clients.
Our New Rebranding Has Been Warmly Received So Far
One of our values is to put customers at the heart of everything we do. So, staying true to who we are, so far for the most part we have gotten positive feedback about our new website’s design and experience. Your website is always evolving, and the best digital companies test every aspect of their customer experience.
So we’re under no illusion that this is the be-all and end-all, but we are now proud to say we a have more modern and cohesive brand experience for our agency’s site and look forward to partnering with more small businesses and startups by creating professional looking mobile responsive websites and landing pages that help to tell brand stories, increase conversion and build trust.