How digital advertising is influencing in-store retail shopping
The advantage of leveraging today’s consumer shopping behavior, location and online convenience Over the past 20 years, people have grown used to convenience, variety, and delivery to [...]
The REAL SEO Impact of Google’s RankBrain on Traffic in 2017
The rise and advances of new automation and artificial intelligence software algorithms, including those that learn predictive models from historical data, are making increasingly consequential [...]
Keyword Research Targeting for PPC and SEO Guide
The relationship between keywords and search queries is the foundation of Adwords paid search marketing and organic SEO campaigns. We hope this 5,000 word keyword targeting guide will help [...]
20 Simple Ways That Small eCommerce Businesses Can Compete with Amazon
In the world of eCommerce, it’s easy to feel intimidated by big players like Amazon and eBay who seem to sell everything. But guess what? There are still areas into which their mighty tendrils [...]
Facebook vs Adwords: Which Paid Channel is Better for my Business
Now don’t lose any sleep over it, in this article we are going to take a deep dive into why certain types of companies either succeed or fail miserably on the ad platforms. We will give you [...]
How to target and rank high for low competition keywords
How to target and rank high for low competition keywords Don’t try to optimize your website with keywords that have too much competition. As an example. If you did a Google search for the keyword [...]
What is Google Tag Manager, and Why Do You Need It?
It’s a given that if you’re doing any type of marketing, especially online marketing, that you should set up goals and measure what campaign and marketing channels are actually working. Your [...]
Google’s Search Quality Rating Guideline Updated in 2017
2017 Google Search Quality Rating Guidelines Released- with a new emphasis on Mobile and Usefulness and Fighting Fake News By Vania Benavides Most digital marketing professionals in the SEO [...]
