New York business owners, here’s your chance to increase relevant traffic and impressions to your brand and website through calculated paid search advertising. Pay Per Click (PPC) (Also known as Cost-Per-Click (CPC), Paid Search Advertising, Search Engine Marketing (SEM), Search Advertising, Online Advertising can either be your company’s best friend or worst nightmare. it all depends on how the campaign and budgets are managed. Capitalize on existing demand for your companies products or services. Pay for only relevant traffic and clicks, control it by geography, time of day, certain keywords or retarget and bring back the people that have already visited your site by serving them personalized display ads across devices, the web, and social media networks.
Vab Media Digital Agency, PPC strategist’s will help you manage every aspect of your ad campaign (Google Adwords, Bing Ads, Display Ads, Remarketing, Mobile Ads, Facebook, YouTube), from keyword research / selection, creating the ads, landing page development, testing, and reporting.
At this stage, we’ll also conduct research on your key competitors to benchmark you against them. We investigate marketing spend, keyword coverage, technological savviness, and brand positioning so that we can calculate what it will take to make you the best.
Choosing relevant and profitable keywords to bid on is a daunting task, especially when you bid on millions of them. At Vab Media Digital Agency we constantly test out which keywords are working at the same time as searching for new opportunities. Our keyword generation process springs from the campaign planning stage when we investigate which keywords will bring the most profit to your business.
Our sophisticated content targeting and rich imagery create tailored and relevant ads. While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, etc. You can access aggregated metrics on your audience’s behavior, including number of expansions, multiple exits, and video completions to get granular data on the success of your campaign. No matter how you want to engage with your audience, we provide interactive content through video, audio, and other elements that elicit strong user responses.
Image credit: TryAdHawk
Pay per click or cost per click refers to the internet advertising payment model where payment is based on ad relevance and qualifying when someone clicks thru on the ad. Most of these ads appear at the top of the search engine page (premium position for people’s eyes) and on desktop they no longer appear along the right side rail on since Google has adopted a Mobile first approach. PPC gives advertisers the opportunity to target specific keywords thru created ads.
The basics of a keyword-targeted ad is it is ranked on a search engine page result (SERP), which is based on the particular matched keyword cost-per-click (CPC), advertisers bid, and Quality Score. The Cost per click is determined by the cost and competition of other advertisers that are bidding on that keyword phrase. The trick to bidding on keywords (because some are competitive and expensive) is making sure that the money you are spending is not more than the price of the product or service you are selling.
An example would be if you were spending 25 dollars to sell a 14 dollar hat, even if you made a lot of sales the investment might not be worth it. Using proper strategy and having the ad components set up, the costs can be curbed and having the correct relevance of your landing page matching the intent (what the person searching is trying to actually buy) of the searcher is how paid ads can be a win for your brand or business. The key is to monitor the campaign to improve the daily efficiencies by increasing conversions and lowering the cost per action so that so that it is targeting less-costly higher converting traffic.
Paid Search Marketing is currently going through a major transformation. Long gone are the days of a person just simply entering a keyword into a Google desktop search bar. New mobile technology advances have shifted the way people consume media. Technology and connectivity now have a centrality in the human experience. By having on demand access we take immediate action whenever we want to learn, find, do, or buy something. Smart devices (powerful computers we carry in our pockets) allow us to act on any impulse at any time. Consumers are now searching while in store aisles, speaking voice search commands into their mobile phones, in their apps, from their car dashboards, on their watches and on their refrigerators. Search marketing is about being there when the consumer needs you. But those needs have changed. Mobile, apps, PLAs, and social have established themselves as indispensable parts of the mix, giving us new options beyond expanded keyword lists or higher bids. With choice, though, comes complexity, so that’s why we’ve built cross-channel expertise, advanced analytics to help make sure brands meet consumers when and where they need them. We’re connecting the dots in this fragmented searcher journey through a deep understanding of consumer motivations and conversion paths. Vab Media Digital Agency’s singular goal: is boosting client revenue by delivering highly personalized paid search experiences, in the right moments or as Google calls them “Micro Moments“. Mobile, social, video, and programmatic trends combine to redefine the digital landscape, providing unprecedented access for advertisers to reach consumers.
“Consumers have never been more informed because that information lies in the phone in their pocket, in their purse, or on their body,” says Vania Benavides, Founder and Chief Strategist of Vab Media.
The method of introducing changes to a user experience also allows the experience to be optimized for a desired outcome, and can make crucial steps in a marketing campaign more effective. A/B testing gives you the power to test your idea like a science experiment.
By testing ad copy, we can learn which version attracts more clicks. By testing the subsequent landing page, we can learn which layout converts visitors to customers best. In order to achieve that goal, we would try A/B testing changes to the headline, visual imagery, form fields, call to action, and overall layout of the page. The overall spend on a marketing campaign can actually be decreased if the elements of each step work as efficiently as possible to acquire new customers.
Our fees are based on a monthly retainer. Typically a percentage of your advertising spend (or a small management fee).
Vab Media Digital Agency’s PPC search management services are more than just a keyword bidding solution. We focus on delivering traffic from the major PPC provider networks, identifying geographic areas that can generate more targeted, less costly, converting traffic.