We kicked off our first strategy meeting to define their service offerings, and discuss keyword and competitor research, taglines, graphic design elements, brand positioning, and ways to enhance their presence on Google my business. The first meeting with Renee we discussed the redesign, and she told us that they were no longer offering deck services, and that they had some ideas about the new website’s page hierarchy. Since we have an office in California, Andrew decided to take a drive down to Santa Cruz and visit their showroom. In order to support the new brand Identity, for Airtight Vinyl Siding and Window we used the same WordPress CMS but we designed the new site using an advanced drag and drop editor called Elementor pro, (that has 300+ Designer Made Templates, mobile responsive editing, animation features and 90+ widgets) to set up columns, buttons, and other design elements that would allow us to highlight and break up the content in a user friendly way.
we approached this as we do with other website redesign projects, by adding search optimized headings, simplifying breaking up the content into more readable formats ( shorter paragraphs, bullet lists etc) that make sense to site visitors, We are grateful that the office manager Renee, took charge of managing the project and was providing content edits, and timely feedback.
Vab Media Digital Agency helps companies and individuals by offering online presence management to build awareness and equity around their passions, stories, and expertise in a way that elevates their search rankings, the demand and size of future business opportunities.