Content Marketing
Services in NYC
You may ask, "What is Content Marketing Exactly?"
Content marketing’s sole purpose is to attract new and retain existing clients by consistently creating and curating, relevant and useful content with the intention of changing or enhancing consumer behavior. In this manner, you are delivering informative content that gives your potential customers more trust and intelligence in making purchase decisions as opposed to aggressively pitching your products.
When it comes to digital, content isn’t king; it’s the new kingdom. First, we collaborate with our clients to tell compelling stories. Then, we find the best media outlets to make sure they’re as impactful as they are insightful.
Well researched, high quality or 10X content drive performance wins for brands. Vab Media Digital Agency’s team of writers, designers and content strategists increase up brand recognition and brand loyalty for startups and small businesses through discovery, planning, and smart execution. We go though different editing and optimization workflows with our content development and content publishing process. As seen below.
WHAT WE DO
Our Content Marketing Process
Content Strategy
Designing a plan to reach your brand’s goals. As long-term marketing partners, we guide your brand to grow in smart phases from awareness and engagement through conversion and activation.
Keyword Research
With keyword planning tailored to your audience and content pillars, we set your course for long-term search result ranking success and topic authority.
Competitive Analysis
We analyze your competitive landscape to identify market opportunities that align to your business objectives. Competitor Profiling (including content and article distribution tactics used by leading competitors)
Content Development
Each month we write blog post articles, landing pages, and stories that engage, educate, inspire and drive action.
Content Optimization
We identify the topics and content types that are relevant to your audience and provide value and optimize it for relevancy, readability, and search ranking.
Content Distribution
Make smart channel choices with our custom-crafted plans to distribute the right content on the right channels at the right time.
Some Our Content Marketing Client Work Has Been Featured in...
Exceptional Content
drives leads and revenue higher.
and links matter!
We help you to grow your business
Cut through the noise. Fuel your brand and drive results with content marketing campaigns powered by Vab Media Digital Agency’s industry-leading content creation, strategy and distribution teams that take your prospects through the buyer’s journey and become long-term partners.
Our content writers are trained on the latest best practices for SEO, incorporating cutting-edge marketing techniques tailored to boost your online presence and cater to the wants and needs of the readers. Vab Media is an experience design and branded content marketing agency located in New York City.
Paid, Owned, & Earned Media Working Together
Paid Media
Pay-per-click (PPC) advertising, Facebook marketing, display advertising, and Google retargeting all compose paid media. This is an integral piece of the puzzle in both raising awareness at the top of the funnel and driving last-click sales at the bottom. Google’s RankBrain algorithm is making PPC advertising be more important than ever.
Owned Media
Is anything under companies’ direct control such as websites, apps, email newsletters, blog posts to Facebook updates and Tweets, this is content that exists on your channels. Some consider social media to be rented, not owned. They build brand credibility and authority and help lay the foundation for earned media.
Earned Media
Earned media is when customers become the channel. Word of mouth, buzz, and social sharing of your owned media is all earned. This includes journalist, blogger, contributor outreach strategy and story pitching. It is the most credible traffic and engagement you can have but requires outstanding content marketing to make it work.
my latest article @Dataversity The Role of #bigdata Analytics and #AI in the Future of #healthcare https://t.co/9RET6ivNSo
— Asha Saxena (@ashasaxena101) July 1, 2019
Create meaningful content,
maximize ROI
Identify relevant topics, accelerate operational workflows, and measure the end-to-end impact of content marketing for your business and personal branding.
Vab Media Digital Agency partners brands and provides outsourced marketing teams to efficiently plan content initiatives, develop, collaborate on article topic creation and distribution, and surface data-driven performance insights to optimize content, drive ROI and maximize results.
Learn how Aculyst a boutique healthcare consulting firm partnered with our agency to transform their thought leadership marketing insights on publications such as Dataversity and Entrepreneur Mag and drive real, measurable business results.
Common Goals for Online Content Marketing Include:
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Links
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Online Visibility
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Traffic
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Social Shares
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Message Dissemination
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Direct Sales
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Customer Education
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Branding
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Leads
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Director Sales or Conversions
Are you sure you're writing the right content?
We create content that performs, without the guesswork. We write content that increases your authority for your topic keywords.
Creating content for different media platforms
The tone of the messaging in an ebook or white paper should not be the same as a Facebook post. When a buyer does research for a brand or product they can be in different stages of the sales funnel process when they first interact with your brand. Copy-written for the web should retain a consistent theme while also exhibiting some versatility in order to capitalize on each digital platform.
If you’re going to hire a content marketing agency, pick the one that built their business on content.
Some of the startup brands that trust Vab Media
"Informative, interesting blogging produces dynamic results. Much appreciate the qualified prospects. I just started to work with a company who is offering $20K per speech to Fortune 500 companies and management consulting! He interviewed and chose me only, citing my first line ranking on his Google search. The latest example of your agency’s fine work!"
Learn how we can help you reach your audience with content that drives increased rankings and conversions
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