Creating Content for Different Media Platforms
The tone of the messaging in an ebook or white paper should not be the same as a Facebook post. When a buyer does research for a brand or product they can in different stages of the sales funnel process when they first interact with your brand. Copy written for the web should retain a consistent theme while also exhibiting some versatility in order to capitalize on each digital platform.
Combine Content Marketing & Paid Social Promotion
You can think of Content as the fire. Paid Social Promotion is the gasoline.
Content development is crucial to any digital marketing initiative (whether it is crafting ad copy, email drip campaigns, guest posting, articles, infographics, etc) – appealing to both website visitors and the search engines through the publication and distribution of high-value web content. But content marketing isn’t as simple as writing up a few blog posts and linking to them from your social profiles.
Authority: How to get it, and how to keep it. That’s what content marketing and paid social promotion are all about.
Content Marketing has never been as crucial to your visibility as it is today because the competition is so fierce for most business verticals.
The bar’s been raised way up since then: In competitive markets, you now need information-dense content that’s useful and compels visitors to want to bookmark and share it.
Incorporate Video and Eye Catching Images in your Content
Adding graphics, animations, interactivity and or video can help hold readers’ attention and help convey your brand message. A recent study by Demand Metric shows that interactive content converts 2x better than static content.
“Engaging your readers is an important part of content marketing,” Vania Benavides, Founder and Chief Strategist at Vab Media said. “There are many benefits to increasing your average time on site. A great way to do this is to add as much informative, supplemental and high quality media to all your content. Use high resolution product images, or embed a beneficial video for users to view. Any type of multimedia addition to your content will help users stay interested and increase your overall content quality.” With higher engagement and deeper data than static alternatives, it’s the best way to motivate leads down the sales funnel and invigorate your sales process.
Creating Content that is Valuable and Written for Search
Organic SEO is still the best way to gain traffic and potential leads from the web, conducting proper keyword research and writing useful and valuable content will help to your company rank above your competitors, to garner links from authoritative website related to your industry. This is where the ROI comes from investing in a solid content marketing strategy. The web is constantly changing. It’s important to stay up to date about ranking factors and how search engines work.
Google’s Hummingbird broadened search far beyond the confines of just keywords and into a wider world of semantic factors.
Even though, Google in the last few years, has made a lot of progress with the Hummingbird update, which has made them better at being able to infer meaning (semantically related to the topic) from content. keyword research still continues to be a HUGE part of good SEO. In fact, an SEO/content marketing strategy without effective keyword research is a bit like this.
Writing Optimized Copy for Converting Landing Pages
Companies do not want to lose potential customers at the user’s point of entry into the business’s sales funnel, which is all known as the designated “landing Page”. To get the user to take the desired action and convert, the landing page needs to have a catchy, descriptive headline, it must convince and explain why the product or service is better than the competitors, and have an alluring call-to-action button. A/b testing and Conversion optimization, testing can help to make landing pages the difference between a successful conversion and a lost sale or customer.
Why Choose Vab Media as your partner for Digital Growth?
Vab Media partners with startups and established companies to develop a search optimized content marketing campaign’s that attracts qualified visitors to their website, converts visitors into leads, nurtures those leads to a sale-ready stage.