You may ask what is Content Marketing exactly?  

The content marketing’s sole purpose is to attract new and retain existing clients by consistently creating and curating, relevant and useful content with the intention of changing or enhancing consumer behavior. Instead of aggressively pitching your products you are delivering informative content that gives your potential customers more trust and intelligence in making purchase decisions.   When it comes to digital, content isn’t king; it’s the new kingdom. First, we collaborate with our clients to tell compelling stories. Then, we find the best media outlets to make sure they’re as impactful as they are insightful.  

Vab Media can partner with your company to unify your brand messaging and engage your target audience across all media with a solid content marketing strategy.  

• We develop and create content that converts   
• Start your customer communication strategy with a strong foundation
• Our expert marketers write compelling copy that ranks and engages readers.  
• With a detailed, written content and editorial strategy, we execute all creative assets required including those needed for ongoing optimization through testing.
• We constantly evaluate the effectiveness of the content, matched to your audiences and your objectives, to build on success and deliver more engaged consumers.
• We can employ advanced attribution modeling to make sure your investment in content is fairly and critically assessed on its incremental value throughout the consumer journey   

“Every enterprise has just one boss: the customer, who can fire everyone in the company — simply by spending their money elsewhere.”  Vania Benavides Cofounder and CMO of Vab media Digital Agency

Vab Media combines exceptional copywriting with a personalized content marketing strategy for companies.  

Before creating any type of content marketing plan, you should know your end goal. Are you aiming to raise general awareness about your brand? Are you targeting prospects who are likely interested in your product or service? Or are you cultivating the relationship with those on the verge of becoming your customer?

From guest posts, unique meta titles, page headlines to calls to action on your website’s landing pages, intelligent and convincing copy should be included across all platforms (social media, video, white papers, blogs, product pages, etc.) that your business engages to project a brand personality that resonates with your target consumer.  Content marketing is also about building content that matches your potential buyers persona’s and answers their problems or pain points in the different stages of their sales funnel.   

Developing Content that Delivers Branding for your Company       

People prefer to buy from brands that show a human voice and personality in their writing and video content.  It makes no difference whether your company is a Business to Business (B to B) or a Business to consumer (B to C), in order to succeed in today’s on-demand landscape, brands need to develop and maintain a consistent brand message across all facets of their omni-channels digital marketing strategy. This is vital to building brand loyalty and maximizing your customer lifetime value. Content strategy needs to be defined, with what are the goals that are to be achieved?            

Common Goals for Online Content Marketing include:   

Creating Content for Different Media Platforms  

The tone of the messaging in an ebook or white paper should not be the same as a Facebook post. When a buyer does research for a brand or product they can in different stages of the sales funnel process when they first interact with your brand.  Copy written for the web should retain a consistent theme while also exhibiting some versatility in order to capitalize on each digital platform.    

Combine Content Marketing & Paid Social Promotion

You can think of Content as the fire. Paid Social Promotion is the gasoline.

Content development is crucial to any digital marketing initiative (whether it is crafting ad copy, email drip campaigns, guest posting, articles, infographics, etc) – appealing to both website visitors and the search engines through the publication and distribution of high-value web content. But content marketing isn’t as simple as writing up a few blog posts and linking to them from your social profiles.

Incorporate Video and Eye Catching Images in your Content

Adding graphics, animations, interactivity and or video can help hold readers’ attention and help convey your brand message. A recent study by Demand Metric shows that interactive content converts 2x better than static content.

“Engaging your readers is an important part of content marketing,”  Vania Benavides, Founder and Chief Strategist at Vab Media said.  “There are many benefits to increasing your average time on site. A great way to do this is to add as much informative, supplemental and high quality media to all your content. Use high resolution product images, or embed a beneficial video for users to view. Any type of multimedia addition to your content will help users stay interested and increase your overall content quality.” With higher engagement and deeper data than static alternatives, it’s the best way to motivate leads down the sales funnel and invigorate your sales process.

Creating Content that is Valuable and Written for Search   

Organic SEO is still the best way to gain traffic and potential leads from the web, conducting proper keyword research and writing useful and valuable content will help to your company rank above your competitors, to garner links from authoritative website related to your industry.  This is where the ROI comes from investing in a solid content marketing strategy.  The web is constantly changing.  It’s important to stay up to date about ranking factors and how search engines work.    

Google’s Hummingbird broadened search far beyond the confines of just keywords and into a wider world of semantic factors.

Even though, Google in the last few years, has made a lot of progress with the Hummingbird update, which has made them better at being able to infer meaning (semantically related to the topic) from content.  keyword research still continues to be a HUGE part of good SEO.   In fact, an SEO/content marketing strategy without effective keyword research is a bit like this.

Writing Optimized Copy for Converting Landing Pages    

Companies do not want to lose potential customers at the user’s point of entry into the business’s sales funnel, which is all known as the designated “landing Page”. To get the user to take the desired action and convert, the landing page needs to have a catchy, descriptive headline, it must convince and explain why the product or service is better than the competitors, and have an alluring call-to-action button. A/b testing and Conversion optimization, testing can help to make landing pages the difference between a successful conversion and a lost sale or customer.   

Why Choose Vab Media as your partner for Digital Growth? 

Vab Media partners with startups and established companies to develop a search optimized content marketing campaign’s that attracts qualified visitors to their website, converts visitors into leads, nurtures those leads to a sale-ready stage.