Start the optimization journey by getting all your metrics and funnels at one place, establishing baselines, and monitoring these over a period of time.
As a New York business owner, you may ask what exactly is a landing page? A “landing page” is any webpage where a visitor enters or lands on your website. From a marketing and the website performance perspective a “landing page” is a page that is specifically designed to help visitors make an informed decision in order complete the desired goal. Studies have shown that currently about 80% of PPC campaigns, send traffic to poorly designed web pages, sadly resulting in mismatched messaging from the ad, low conversions, and unclear funnel paths. There is a way to make your promotions and campaigns, pay off better! It is called landing page optimization.
What is landing page optimization? Landing page optimization services are the process of creating well-designed offer pages from which visitors click thru from campaigns ranging from PPC ads, Remarketing, SEO, Display advertising or Paid Social Ads. Providing multiple versions of a website’s landing page with specifically targeted ‘calls to action’ (CTAs), web copy and images for a very specific audience can make all the difference in whether the user converts or not. Your company’s conversion path may consist of a web app, shopping cart, a single landing page, a microsite, or a registration form, in any case the conversion optimization comes down to running A/B and split testing to collect enough data to implement functionality, CTA, ad copy or design changes to lift conversions. Our team of designers, copywriters can align ad creative and targeted keywords with display and SEM campaigns to create a consistent post click consumer experience.
Having spent the past 7 years focused on building user experiences that have yielded thousands of users sharing, onboarding and inviting their friends to our client website’s, we have learned a few things:
1. Every element on the page adds or subtracts emotional energy
2. Inspiring users is as important as reducing friction
Companies should think about every UX interaction as an emotional event. But far from being random or beyond our control, emotion-driven interactions can be broken down into components, optimized at each step and replicated to get better results for onboarding and conversion.
As an example, when Vab Media Digital Agency conducts A/B testing, we take a look at things like CTA button copy and color, product or service page layout, and trust factors on the page. Testing these to find variations of the same page that perform better will help your website to perform better is a great idea and can often lead to substantial increases in your website’s overall conversion rate.
We’ll learn what motivates your visitors to convert,
and reverse engineer a path that’s attractive.
Do multi-step pages work better than a single step page?
Micro-conversions build momentum.
We don’t use templates. Our team can build custom landing pages
that are individually designed for your business.
Web analytics is foundational to every campaign, every platform, basically everything involved with understanding user experience, which is the backbone of conversion optimization. Without it, we are flying completely blind and without a purpose. Are there any drop offs in your conversion funnel or e-commerce shopping cart abandonment? It is imperative to understand its purpose and usage, and how to exploit its capabilities to the fullest. But any analytics manager or digital marketing analyst will eventually come to the point at which all of the data look the same and no longer yield answers. The deeper analysis most e-commerce concerns need requires years of hands-on experience and study to understand the sophisticated relationships between analytics data sets and what they tell us about user behavior and experience.