Case Study

Rebranding The NY Locksmith into a cohesive organization through positioning, visual identity, and web design.

Why Yonatan Yekutiel the owner of multiple security company brands has partnered Vab Media Digital Agency for the past 3 years to enhance their web design and Search optimized content development needs. 
The NY Locksmith web design rebranding case study

Founded in 2014, The NY Locksmith started as a small business in Manhattan, servicing residential customers only. Thanks to our success and following the need in the market for an honest and professional locksmith company, we expanded to servicing commercial customers as well and working all over NYC. The NY Locksmith was recently acquired and is now a part of NYC Security Systems company Linked Security. 

Yonatan Yekutiel, a security expert and small business entrepreneur located in the New York City area has been partnering with Vab Media Digital Agency for the past 3 years for their web design, search optimized content development and qualified lead generation needs. He owns a few brands including Linked Security NY, Expertech USA and he recently acquired another security and locksmith servicing company and contacted Vab media Digital Agency, LLC to help redesign the company’s website.  

Crafting a Bold New Brand Identity and Professional website Experience

From the new taglines, to the new visual identity, search optimized content, new graphics, and responsive designed website, Vab Media Digital Agency, LLC led development of a uniquely new brand that successfully weaves together the acquisition of The NY Locksmith company into a cohesive subsidiary organization positioned for future growth.

Some of the challenges included how competitive the locksmith and security installer industry is in NYC and Brooklyn area, with dozens of firms both large and small — to and finding the right strategy that would help them compete and be found as well as standout. 

Our task was to craft an all-new brand identity system to launch which included the development of search optimized taglines, visual identity, website redesign, and deliver mobile friendly pages that would increase search rankings and encourage users to take action. 

We kicked off our first strategy meeting to redefine The NY Locksmith’s service offerings, discuss keyword and competitor research, taglines, graphic design elements, brand positioning, and ways to enhance their presence on Google as a professional, efficient and reliable security system installer and locksmith firm.

The website had been previously designed in the DIY Wix website builder platform, so decided to build the new site on the WordPress Content management System, using an advanced drag and drop editor called Elementor pro, (that has 300+ Designer Made Templates, mobile responsive editing, animation features and 90+ widgets) to set up columns, buttons, and other design elements that would allow us to highlight and break up the content

We developed a layout in which we would showcase the services they wanted to come up for and used a couple of colors that were similar to the logo, and used others as highlight elements.

Vab Media Digital Agency helps companies and individuals by offering online presence management to build awareness and equity around their passions, stories, and expertise in a way that elevates their search rankings, the demand and size of future business opportunities.

The NY Locksmith's Business Goals

  • To rebrand the company as a professional locksmith and security services firm offering solutions to both residential and comercial clients
  • To do a brand refresh redesign and take an outdated Wix website and build a new professional looking, mobile responsive, and custom website on WordPress platform that would include fresh search optimized, industry-relevant content that was meant to rank for relevant keyword phrases
  • Create high-converting landing pages that not only look beautiful, but load fast and provide good user experience with high quality graphics and lead capture forms. 

What We Did

We redesigned the NY Locksmith website to improve the way it looked, so that there was an improved user experience on the home page to highlight their locksmith and different security  services, and showcase the company’s unique value to clients.

" Vab Media has been taking care of my company's websites (3 of them) for the past few years, and they have been doing a terrific job. Our websites are always up to date, look and function good, their SEO is amazing and keeps on improving - we see improve results every month! Working with Vania and Andrew is easy and convenient, they are also available to answer our questions or take care of new content etc!”

With the Company’s New Visual identity Established, We Designed a Custom WordPress site, Brought to life with Subtle but Effective Animations.

In order to stand out and compete against larger  security system integrators the company recognized that their website needed to be both visually striking and consistent in order to appeal to a broader audience.

The improved design and user experience allowed The NY Locksmith to exceed it’s SEO goals and grow page views significantly. We added WP Rocket cacheing plugin to reduce the bounce rate and provide their users (potential leads) with an enhanced experience on their landing pages. The design tool Elementor is always built with speed and performance in mind.

Our agency approach to every project is to dive deep into competitor research, craft the appropriate strategy, design the perfect solution, then build, launch, and support the deliverables. 

Vab Media Digital Agency setup and connected with analytics & optimization tools, such as Google Analytics, Search Console, Hotjar and Google Ads.  So that we could help The NY Locksmith track and gain insights into their visitors’ behavior and optimize conversions & ROI.

responsive web design project

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