Conversion Rate Optimization
When we build websites or market them, we visualize ourselves in your customer’s shoes. What would make them perform the desired goal or follow the “call to action.”
Vab Media wants to help you convert more website visitors into buyers.
When we say “conversion rate”, we are referring to the percentage of your visitors that end up reaching a specific action or desired goal. Usual goals include making a purchase or buying decision, downloading something, submitting an inquiry or a contact form, or subscribing to your blog.
Have you properly optimized your website or the traffic you are currently getting?
- Is your website turning your visitors away?
- Is your e-Commerce shopping cart abandonment rate higher than others?
- Do you know which design or copy elements should be changed in order to increase your conversion rate?
This kind of marketing goes beyond just SEO.
Search engine optimization helps get potential customers to your website, but once they have arrived, does your web page answer all their questions? Does it have authority and credibility? Is there a clear direction that shows them what they need to do? How do you change the look and feel of your site to convert more readers into loyal clients? There are hundreds of factors to think about when designing a website, and we would like to mention a few of the most important ones we think about when we help our clients.
Where do people look on a website page?
Eye tracking studies have shown that people tend to look first at the upper-left-hand area of the page, then at your headline, then at the left-hand side of the page. Have a call to action at the top of the page.
Put the most important stuff “above the fold”.
Use the most important real estate to the fullest on your website. A surprising number of your visitors will not scroll at all, so it’s best to make sure that the most important content is placed “above the fold”.
Decide what to feature on your homepage.
Write a list of the things that your visitors are possibly looking for. most likely, their intentions can be divided into categories and sub-categories. Allocate enough space on the web page according to the popularity (and value) of these categories.
Allow people to contact you via your website on different social networks.
Google and other search engines are placing a lot more emphasis on social sharing of a page or article. How many times was it tweeted or Google +ed? And with more people becoming more and more tech savvy with smartphones and laptops, chances are your customers are on these social networks.
Compile a list of objections to buying and for each one create a counter objection.
When people don’t buy, it’s for a reason—maybe the price is too high, the product description is not compelling enough, the website is lacking credibility or not enough proof to back up the claims, or any of a hundred other objections. You can take the most-common objections and creatively address each one through testimonials, case studies, examples, screen shots, etc.
Use headlines that encourage curiosity.
Too many people want to rush the reader with sales language in the headline, when it should be written to make the reader more interested so that they feel educated enough to make a buying decision.
Showcase your best credibility or persuasion assets on the home page.
Does your company have any well known or famous clients or brands? Is your business part of anything memberships that people trust or have heard of? Have you had any press coverage from the media? Add logos of these trusted brands to home page to make your services or products stand out.
Help the search engines find your great content.
We help our clients write fresh new relevant search optimized content, that can get indexed by all the spiders and bots and bring visitors to your blog.
Use video as part of your marketing strategies.
Some people like to read, while others are visual learners, using video can be good for SEO Purposes; and make it more interesting.
Think of every page on your site as a “mini website.
Now living in a post Google Panda world, it is now more important than ever to think of every internal page and blog post as a potential “landing page” If they come to your site and don’t land on your home page, is there a enough content on this page to make the reader click to a second page and not just immediately bounce?
The most effective Conversion Optimization strategies allow your website to achieve:
- A Lower Bounce Rate
- Increases in current ROI
- Understand what works and what doesn’t
- Get More traffic to your Website
- A Better understanding of your customer’s behaviour
- A Higher Conversion Rate
- More User Engagement on your site
- Increased revenue by increasing visitors
- Help to develop a solid sales funnel
Are you ready to explode your conversions and revenue?
- Website design and development
- Search Engine Optimization
- PPC Ad optimization, including AdWords ads, display ads, and Facebook ads
- Video Search Optimization
- Social Media Strategy and Community Management
- PR Outreach
We analyze your competitors, help you stand out by developing the most effective online marketing strategy suitable to your business’ needs and goals, and complement that with an unique custom design specifically for your company and brand.
Not sure where to start?
Don’t worry. We’ll analyze your business challenges and recommend whichever techniques will have the greatest, quickest impact.
Why would you hire us? See for yourself:
- Vab Media’s web design and development portfolio
- Vab Media’s Search Engine Optimization Case Studies
- Vab Media’s Social Media Case Studies
Vab Media works with clients all over the United States. We have served clients in Santa Cruz, CA, San Jose, CA, San Francisco, CA, Los Angeles, CA, Las Vegas, NV, New York, NY, and Greenwich, CT.