Drive More traffic to your website by achieving First Page Rankings in search engines for valuable keywords
Did you launch a website, but don’t know how to get visitors? When searching for the products or services you offer, does your web listing come up on the first page? Does your content explain your services and products well? How will people find out about you?
Make it easy for your customers to find your services or products online.
Leverage search engines and individual websites to help others find your products or services.
Search Engine Optimization, or SEO, is one of the most challenging and rewarding online marketing pursuits imaginable. It’s completely different than all other marketing efforts, one simply can’t buy their way to the top, well many brands are using Paid Search strategies to try and do just that. Organic SEO takes innovative strategies, consistent execution, and a deep understanding of the metrics and algorithms of search engines.
When we create websites, we feel that it’s not just important to make things work and look good. We feel it’s also important to structure it so that search engines can find them more easily. By using search engine optimization techniques, your products or services will be found more easily by people searching for the products or services you provide. Optimizing for search engines is becoming more important every day. More traffic equals more customers. Look here to see recent SEO case studies by Vab Media.
Here is a list of some of SEO components Vab Media performs for clients:
- Keyword research finds & uncovers valuable commercial intent search terms.
- Website architecture and content are optimized to increase rankings.
- Internal and external link building are performed to help build domain trust.
- Google analytics and other tools are used to measure (ROI) results achieved.
Vab Media’s SEO Process
Our 5 step SEO process ensures that your company gets the highest ROI for our Services
The first step is the Discovery Phase, which entails communicating with us your vision, mission, business model, niche, clients you would like to target and your goals.
Strategy Phase: Our team will then compile all this information, segment it into appropriate topic categories that we will use to develop a strategy and build a sitemap on your website. We’ll then conduct competitor and keyword research to optimize pages as well as provide ideas for content that would help address current trends in your market as well as information that would address questions your clients have and other guides.
On-site Optimization Phase: We would then develop each page that we have optimized as a landing page that would be able to capture some sort of information, such as a request for more information or a white paper, or even to visit more pages on the website. More page-views improves the time spent on your site and Google sees that as relevant, so then your website is viewed as a search result that is relevant to that key phrase that the user is typing in, and will ultimately allow your pages to move up in the rankings.
Content Marketing Phase: We track progress and continue improving your content, search engine visibility, and conversions. We use google analytics to track submissions and funnels on the website. We use social networks to share your content. We look for more optimization opportunities based on the data acquired from google analytics in our Analysis and Reporting phase, and/or A/B split tests which would allow us to see what design layout on each landing page converts more visitors.
As search engine technology evolves and more businesses compete, it’s important to set your business above the rest. How does your business compare to the competition? Are you listed in local business directories? Can people find you when they search for the services you offer along with the city you’re located in?
Do you have updated, relevant content? Using current events and terms in your company’s communications can help search engines bring your website up in the first pages of search. Our up-to-date knowledge of current events within technology, business and media is what allows us to help you increase your online visibility and help you rise above your competition.
Are the search engine robots from Google and Bing crawling your website? If you’ve set up your website for Google you need to set it up to get crawled by Bing as well.
How about search terms? How do you know what keywords people are using to search for products or services you may offer? Are you highlighting key search terms correctly on your pages and posts? Including keyword variations and semantic keywords people search for in your content is crucial to getting your listing to show up in searches.
In efforts of making the internet better for all user’s Google has decided to lower the rankings of many websites with poor content. They now are downgrading websites they think are spammy, or low quality. In February of 2011 Google rolled out what is known as the Google’s Panda Update. Which now has changed SEO for the better, bringing things back to the basics of content creation – making good useful content. In other words, what interests people, what they want to read and/or what drives them to buy stuff online – content that actually belongs in the top positions for Google search results.
75% of web traffic originates from search engines.
Are people linking to you? This is a major step in Search Engine Optimization and our team can help you acquire one-way links. The process of building incoming links: we spend a considerable amount of time getting other sites to link to your site. This can be done via directory submissions, link exchanges, publishing useful information on your website, competition analysis, product review, press releases, etc. One way links increase search engine rankings and traffic. When people link to you, it makes your website and resources more valuable. The more links coming into your site, the more popular the website, the higher it will rank in the search engines, the more likely your website will come up on the first page of a search result.
Every single SEO campaign is different; there is no “magic tool“ for fast rankings.
We will analyze your site and your competition to find the best strategies, to bring you qualified traffic.
VAB Media Digital Agency targets the most authoritative sites to ensure that your link building efforts get the most bang for your buck. The right content strategy separates successful brands from their peers. Content that’s genuine, useful, engaging, and measurable should serve as the backbone of all your marketing efforts.
The right content strategy separates successful brands from their peers. Content that’s genuine, useful, engaging, and measurable should serve as the backbone of all your marketing efforts.
Paid Search & SEO
We are passionate about developing new and innovative solutions for our clients, continuously adapting and growing accounts under management. We help brands to combine Paid Search Marketing solutions with organic SEO services by creating customized Omni-channel acquisition campaigns to provide an optimal buyer experience and maximize traffic and revenue for your business.
One of the first things that need to be analyzed and optimized is the inner structure of your site. On-Page SEO consists of Directory structure, correct use of heading tags, page titles, content, keywords are a beginning to your SEO campaign. We will look at optimizing your navigation and directory structure so that you get the maximum benefit when the spiders come to your site.
SEO Case Studies
We perform search engine optimization campaigns with the goal of achieving 1-page rankings, but also our client’s bottom line. We measure success on true KPIs: Revenue, qualified leads or whatever else grows your business. Maximizing the return on investment through SEO is a top priority as well as providing our clients with effective strategies into how to increase their online conversions through other forms of marketing. When your brand combines organic SEO with Profitable Efficient PPC, social media and superior content, you can create content and ads that will reach the right customers to grow your business online.
After less than 6 months of working with Coworkrs’s paid media and PR efforts to boost more traffic and qualified lead conversions to their “Become a Member” book a tour form landing page, we helped them increase the website’s total goal completions to 222 during (November 27 to December 27), of which organic search (77) was the biggest driver of conversions:
- Lowered the bounce rate from 36.51% to 3.28%
- Increased the website’s conversion rate to 4.86%
- Increased monthly book a tour form sign-up goal conversions by 3750%
With the help of a new eCommerce design, content marketing, organic search engine optimization and PR outreach, a leading sandals manufacturer, was able to drastically increase site engagement and online sales. Our agency worked with SlotFlops to develop relevant content initiatives to both improve the site’s content profile and leverage creative off-site campaigns. These two efforts combined helped build brand awareness globally and increased the site’s authority with the search engines
- Organic traffic, significantly in the US, as well as providing a lift globally.
- Increased conversion rates by 35%
- Non-branded search traffic increased by 140%
- Over All Key Performance Indicator’s (KPI’s) including page speed, goal conversions and authoritative inbound links to the website.
Our starter package includes the following services:
- Setup of Google Analytics, and Google Webmaster Tools
- Bing robot crawler code
- Search Engine submission
- Website structure optimization -Your site’s code can be optimized so that your keywords will match those of the most searchable keywords online. We optimize anchor text and interlinking to leverage your content to get the maximum return.
- Content Optimization – Content is King. It’s true. The more relevant content you have on your website, the easier it will be for both future customers and the automated spiders that crawl and index the internet. The content you write should align with the keywords that are searched for the most.
- Analyze competition – we look at who comes up when we search for your products and services and help optimize your content so that your listing comes up before theirs.
- Execute a link building program to help you acquire one-way links.
Vab Media’s complete list of SEO services
- In-depth SEO Site Review & Audit
- Keyword Research Analysis
- Initial Ranking Report
- On-site SEO Optimization
- Optimized, Branded & Distributed Articles
- Content development and marketing
- Conversion Rate Optimization
- Custom Branded Press Releases
- HTML/XML Sitemap
- Robots. Txt Review
- 404 Error Handling Page
- 301 Redirects
- Search Engine Submissions
- Blog Design & Maintenance
- Mobile Site Optimization Consulting
- Google Analytics & Webmaster Tools Setup
- Link-Building Campaign
- Guest Blogging
- Monthly Ranking & Progress Reports
“If You’re not Optimizing, Your Competitors Are”
Questions to ask yourself or your team when considering search optimization:
- Does your website include content that people use when searching for your products or services?
- Does the content on your front page explain what your services/products are?
- Are other relevant websites linking to your website?
If you’ve answered no to one or more of these questions, we can help.