When potential customers search businesses
like yours in their area, you want to appear at
the top of results.
When these types of searches are performed, the search engines will often pull a geographic map of local business listings with important contact and directional information. Vab Media Digital Agency will optimize your local business listings for those geographically focused searches. “Near me” searches are becoming more and more popular because on-the-go searchers often want to find a business, store or office located as close as possible to their current location.
Google says a third of all mobile searches are local. Every month there are more than 10 billion unique searches performed in the United States, and over 40% of those queries are local searches – these include city, state, or even neighborhood names in their searches – and Vab Media can help you make the most of this opportunity.
A local search typically includes a location modifier on a keyword and is used by customers seeking a business or product in their area.
Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.
Local search advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase once they’ve found the locations where they can do business near them.
Map search, or local search, Google my business is a growing end user search trend across the major search engines. To do a good job of displaying local businesses inside their Map products, Google is the leader in this space and by including Map results within the regular search results, for local search queries, exposure in Google Maps is more important than ever for business of all sizes.
Strengthen the online visibility of your local business! Vab Media can improve your rankings on Google’s search results, local pack, map results and more.