Google says a third of all mobile searches are local. Every month there are more than 10 billion unique searches performed in the United States, and over 40% of those queries are local searches – these include city, state, or even neighborhood names in their searches – and Vab Media can help you make the most of this opportunity.
A local search typically includes a location modifier on a keyword and is used by customers seeking a business or product in their area.
Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.
“Business listing information can also be distributed via the traditional Yellow Pages, electronic Yellow Pages aggregators, and search engine optimization services. Some search engines will pick up on web pages that contain regular street addresses displayed in machine-readable text (rather than a picture of text, which is more difficult to interpret)” – Wikipedia
Local search advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase once they’ve found the locations where they can do business near them.
Let Us Help Your Business Rank Higher in Google Local Places
We have a deep understanding of how the Maps algorithm works and the factors used to determine rankings of local business listings. As well, we have a few tricks up our sleeves that can help give you a competitive advantage. We can help give your business a boost in the Maps rankings and guide you on how best to solidify your rankings over time.
If you want to be found by potential clients who are looking to buy right now, you need to be listed in Google Local.
Google is experimenting with a variety of ad formats including “promoted Pins”, on Maps that make it easier for users to find businesses as they navigate the world around them. Mobile’s increasing dominance is the reason for these changes: more than half of all traffic on the Web now comes from smartphones and tablets. Google’s senior ads VP, Sridhar Ramaswamy recently added: “nearly one third of all mobile searches are related to location.”
Map search, or local search, is a growing end user search trend across the major search engines. To do a good job of displaying local businesses inside their Map products, Google is the leader in this space and by including Map results within the regular search results, for local search queries, exposure in Google Maps is more important than ever for business of all sizes. If you are looking for local SEO consulting optimization services in New York City including Manhattan, Wall Street, Brooklyn, or the Bronx give us call to see how can help your business at 917–409–6866 or request a free consultation.
What are the Top 10 Ranking Factors for Local SEO?
1. Physical Address in City of Search
2. Manually Owner-verified Place Page
3. Proper Category Associations
4. Volume of Traditional Structured Citations (IYPs, Data Aggregators)
5. Crawl able Address Matching Place Page Address
6. Page Rank / Authority of Website Homepage / Highest Ranked Page
7. Quality of Inbound Links to Website
8. Crawl able Phone Number Matching Place Page Phone Number
9. Local Area Code on Place Page
10. City, Province in Places Landing Page Title
The way that potential customers view your brand can be the difference maker for your business. With reviews for your business showing up everywhere from Google, to Yahoo, to Yelp, you need to actively manage your reputation online. We can help with this complex task.