Vab Media’s plan was to address the weaknesses in their website’s lack of relevant content and pages in order to more provide useful information to new customers who might be conducting “informational searches” in the research phase of the real estate sales funnel. We also initiated a local SEO campaign which worked with their existing customers to get them more reviews. We also went in and optimized the brand’s Google My Business listings(Google Local listing). Our PPC experts helped to advise on keyword selection, ad copy optimization to lower their cost-per-clicks and increase the click-thru-rate.
The brand’s PPC advertising was ramped up through a few key strategies. We lengthened keyword lists, optimized bids and spending, and performed ongoing A/B ad testing.
On each page of content created for the site, we worked with Tharakan Consulting to test different colors, ad copy and calls to action to figure out what would improve their conversions via contact form lead signups to book a tour of a home or the community.
We also taught the Tharakan Consulting team what points to take into account when creating future content. The SEO “best practices” we trained their internal team, helped them to carry out a content strategy after our contract ended.
Their website is now ranking number 1 on first page in organic and local results for “Punta Gorda retirement communities“, “55+ communities in Punta Gorda fl” , “Punta Gorda manufactured homes for sale” and “Best retirement communities Punta Gorda”, “Manufactured Homes For Sale in Punta Gorda, Florida.” We actually ended up working on 6 other properties with Tharakan Consulting over the two and half years.