Why Zeman Homes choose Vab Media as the right fit for their search marketing needs. Learn about our approach and how we helped Buttonwood Village to increase it’s rankings, and conversions. Before we started on the project the active adult snow bird retirement property was struggling to show up on local-level searches with only generic copy on the website.
Zeman Homes Inc. offers residential communities management and development services. Founded in 1983 by Bud Zeman, Zeman Homes has grown to own and operate over 40 manufactured home communities and mobile home parks across the United States.
Zeman Home’s hired Tharakan Consulting to help redesign and manage their marketing and advertising campaigns for a number of their community property websites. They wanted to improve their local search results to get more traffic and visibility on searches that were relevant to their industry. Tharakan Consulting hired Vab Media on several occasions to develop content that would rank and attract their target audience to take and action and convert ( requesting more info about a home or booking a tour etc). We collaborated and worked on an active adult 55 plus retirement home community located in Florida called Buttonwood Village.
Vab Media’s plan was to address the weaknesses in their website’s lack of relevant content and pages in order to more provide useful information to new customers who might be conducting “informational searches” in the research phase of the real estate sales funnel. We also initiated a local SEO campaign which worked with their existing customers to get them more reviews. We also went in and optimized the brand’s Google My Business listings(Google Local listing). Our PPC experts helped to advise on keyword selection, ad copy optimization to lower their cost-per-clicks and increase the click-thru-rate.
The brand’s PPC advertising was ramped up through a few key strategies. We lengthened keyword lists, optimized bids and spending, and performed ongoing A/B ad testing.
On each page of content created for the site, we worked with Tharakan Consulting to test different colors, ad copy and calls to action to figure out what would improve their conversions via contact form lead signups to book a tour of a home or the community.
We also taught the Tharakan Consulting team what points to take into account when creating future content. The SEO “best practices” we trained their internal team, helped them to carry out a content strategy after our contract ended.
Their website is now ranking number 1 on first page in organic and local results for “Punta Gorda retirement communities“, “55+ communities in Punta Gorda fl” , “Punta Gorda manufactured homes for sale” and “Best retirement communities Punta Gorda”, “Manufactured Homes For Sale in Punta Gorda, Florida.” We actually ended up working on 6 other properties with Tharakan Consulting over the two and half years.
If you are a real estate or property management company in need of online marketing help, contact us today to discuss your project.