Factors and Tips for Building the best Optimized Page

We analyze the SEO factors and strategies of the pages ranking ahead of you

Did you know that 95% of search traffic goes to the first page of search results? If you want people to find your business in search results, you need to optimize your pages. On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search. In search engine optimization, on-page optimization refers to factors that have an effect on your Website or Web page listing in organic search results.  

On-page optimization and keyword targeting are crucial factors to think about when developing search optimized content and achieving success with search rankings. There are so many aspects to think about when building a properly optimized landing page.

On-Page SEO Techniques

Meta Title

The most important of on-page keyword elements, the page title should preferably use the keyword term/phrase as the first word(s). This graph shows the importance of using keywords at the beginning of a title.It’s also important to keep your titles sounding natural, so use conjunctions and stop words where necessary.

Meta Description

Meta descriptions are not a ranking factor, but they are super important for enticing a user to click-through from search engine result pages (SERPs). The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. The description should optimally be between 150-160 characters. If left blank search engines will pull in text they find on page, which may not be interesting for users. In some situations, this description is used as a part of the snippet shown in the search results.

Website Loading Speed

According to recent research from Shopify, conversions fall by 12% for every extra second a webpage takes to load. Website loading speed plays a role or factor in whether customers can find your brand, trust your eCommerce site, and ultimately purchase or hire your services. Core Web Vitals is a new initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web. Hence the consequences of poor-performing sites—like lower conversions and lost sales—will now include a drop in organic search rankings

“And when it comes to text on a page, a heading is a really strong signal telling us this part of the page is about this topic.” – John Mueller,  Google Search Advocate Search Advocate Google. Just know that it won’t always make sense to use the exact keyword in your title, but rather a close variant and other synonyms as well.

Heading tags are also useful to bring up sections and paragraphs on a page so its easier to digest and read. Heading tags sum up the intent of the website page or paragraph section in a few words.

Visuals are a vital component to providing a positive user experience on your site. They help enhance your pages and make them visually engaging for your audience. And Images can rank in Google image search and send more traffic your way. 

1) Optimize your image file sizes, using compression tools. 2) The ALT attribute, has strong correlation with high rankings in our studies. Thus, we strongly recommend the use of a image/photo/illustration on important keyword-targeted pages with the term/phrase being used in the ALT attribute of the image tag.

Google deems a page more relevant for the search query when it ‘contains other relevant content besides the keyword.’  We usually run an Run a TF-IDF analysis, which is a statistical measure that aims to judge the relative importance of a word in a document. It does this by comparing how often the word occurs in that document compared to a bunch of others.

By running a TF-IDF analysis between yours and other relevant top-ranking pages, you can sometimes uncover concepts covered by competing pages that you missed.

No matter how well your content aligns with search intent or how thorough it is, nobody will read it if the page layout is not visually appealing or professionally designed. Content can be more than just text, so consider what kind of visual content (images, video, graphis, animations, etc) you can incorporate into each page. Using images and videos can improve user interaction with the site thus also reducing bounce rates. 

writing for search and keyword topics

Incorporating Target keywords into Content

Content marketing is a fundamental part of SEO because it’s what drives people to visit your pages. People discover your business in search results through the content you create, while optimizing your content through SEO enables it to rank in search. The content should be unique and well researched and include relevant, trust worthy information about the keyword topic you are wanting to rank for so users find it useful. Wikipedia pages are a good example of thorough and authoritative content writing about a subject or topic. We use seo tools that give you a whole list of semantically related keywords for the ones you plan to create content for. Ultimately creating high quality page content is what matters.

Optimize The Urls

Search engines use URLs to determine the relevancy of your page. If you want to help your page rank in more relevant search results, you’ll want to optimize your URLs including descriptive keywords to help searchers to understand what a page is about before clicking. Shorter URLs appear to perform better in the search results and are more likely to be copied/pasted by other sites, shared and linked-to
optimizing the urls

Use Internal Links on your Page

Your internal linking architecture must ensure that is allows a flow of link juice through every inner webpage. Although there are ways to popularize your inner pages by linking externally, internal linking is also essential for easy crawling and indexing of all webpages on your site. Internal links are links on your page to other pages on your site. Internal links help search engines discover new pages on your site and index them in search results to rank, and they help to keep users on your site longer. When you use internal links on your page, you want to ensure you create relevant anchor text for those links.

Mobile Responsive Design

Integrate responsive design. People will access your site from mobile devices, like smartphones and tablets. If your website isn’t optimized for these devices, you risk delivering a poor mobile experience. Responsive design can help you deliver a mobile-friendly site for your visitors. It enables your site to adapt to whatever device your audience uses to have a positive experience.

These are just a few of the many aspects that are taken into account when optimizing your website’s pages for high search engine page rankings. Building websites is fun and complex, we just wanted to share some insights on the importance of on-page optimization.

For more information, please visit our blog, or contact us for a consultation.  We make sure the web content we create for brand’s is useful, relevant, keyword-targeted and adds value to each stage of their audience’s journey.

After seeing all these on-page SEO activities, you’ve got a big to-do list ahead of you. If you’re feeling overwhelmed with everything you need to do, Vab media Digital Agency is here to help. 

We know how to execute content marketing & SEO campaigns that drive results.

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