We analyze the SEO factors and strategies of the pages ranking ahead of you
Did you know that 95% of search traffic goes to the first page of search results? If you want people to find your business in search results, you need to optimize your pages. On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search. In search engine optimization, on-page optimization refers to factors that have an effect on your Website or Web page listing in organic search results.
On-page optimization and keyword targeting are crucial factors to think about when developing search optimized content and achieving success with search rankings. There are so many aspects to think about when building a properly optimized landing page.
“And when it comes to text on a page, a heading is a really strong signal telling us this part of the page is about this topic.” – John Mueller, Google Search Advocate Search Advocate Google. Just know that it won’t always make sense to use the exact keyword in your title, but rather a close variant and other synonyms as well.
Heading tags are also useful to bring up sections and paragraphs on a page so its easier to digest and read. Heading tags sum up the intent of the website page or paragraph section in a few words.
Visuals are a vital component to providing a positive user experience on your site. They help enhance your pages and make them visually engaging for your audience. And Images can rank in Google image search and send more traffic your way.
1) Optimize your image file sizes, using compression tools. 2) The ALT attribute, has strong correlation with high rankings in our studies. Thus, we strongly recommend the use of a image/photo/illustration on important keyword-targeted pages with the term/phrase being used in the ALT attribute of the image tag.
Google deems a page more relevant for the search query when it ‘contains other relevant content besides the keyword.’ We usually run an Run a TF-IDF analysis, which is a statistical measure that aims to judge the relative importance of a word in a document. It does this by comparing how often the word occurs in that document compared to a bunch of others.
By running a TF-IDF analysis between yours and other relevant top-ranking pages, you can sometimes uncover concepts covered by competing pages that you missed.
No matter how well your content aligns with search intent or how thorough it is, nobody will read it if the page layout is not visually appealing or professionally designed. Content can be more than just text, so consider what kind of visual content (images, video, graphis, animations, etc) you can incorporate into each page. Using images and videos can improve user interaction with the site thus also reducing bounce rates.
These are just a few of the many aspects that are taken into account when optimizing your website’s pages for high search engine page rankings. Building websites is fun and complex, we just wanted to share some insights on the importance of on-page optimization. For more information, please visit our blog, or contact us for a consultation. We make sure the web content we create for brand’s is useful, relevant, keyword-targeted and adds value to each stage of their audience’s journey.
After seeing all these on-page SEO activities, you’ve got a big to-do list ahead of you. If you’re feeling overwhelmed with everything you need to do, Vab media Digital Agency is here to help.