Digital Marketing Insights

Google Analytics

What is Google Tag Manager, and Why Do You Need It?

It’s a given that if you’re doing any type of marketing, especially online marketing, that you should set up goals and measure what campaign and marketing channels are actually working.  Your startup or established business might already have Google Analytics tracking installed,

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Google Search Engine Optimization

Google’s Search Quality Rating Guideline Updated in 2017

  2017 Google Search Quality Rating Guidelines Released- with a new emphasis on Mobile and Usefulness and Fighting Fake News By Vania Benavides Most digital marketing professionals in the SEO community are used to getting information second hand. Google is famous for

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Google Search Engine Optimization

How to Add Trust to Your Search Results with Google Authorship Markup

[vc_row][vc_column][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″] How You Can Add Trust and Credibility to your Google Search Results with Authorship Information to Boost your Companies Web Presence and Rankings    By Jaclyn Sorese   Update: August 2014  Since this post was first published Google

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Web Solutions

A Marketing Guide for Creating Content for Lead Generation

Creating Online Content For Lead Generation    by J. Henrickson for       Inbound Marketing now dominates because it costs a lot less than traditional outbound marketing (i.e. billboards, television ads, direct mail).   Marketing Used to be a One-Way

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Google Search Engine Optimization

86 Google SEO Algorithm Changes in June and July

[vc_row][vc_column][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″] Google’s Makes 86 Algorithm Changes in June & July!   By Andrew Broadbent These are a few of the many changes Google recently made to its algorithm, so in addition to all the previous changes. Here is a

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