Digital Marketing Insights

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Google Analytics

What is Google Tag Manager, and Why Do You Need It?

It’s a given that if you’re doing any type of marketing, especially online marketing, that you should set up goals and measure what campaign and marketing channels are actually working.  Your startup or established business might already have Google Analytics tracking installed,

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Google Search Engine Optimization

Google’s Search Quality Rating Guideline Updated in 2017

  2017 Google Search Quality Rating Guidelines Released- with a new emphasis on Mobile and Usefulness and Fighting Fake News By Vania Benavides Most digital marketing professionals in the SEO community are used to getting information second hand. Google is famous for

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