For many websites, desktop traffic may still bring more searches than mobile, and for the last few years, responsively designed websites have dominated the web as the format of choice to satisfy all users. Responsively-designed sites use CSS3 media queries to serve
Google AdWords Remarketing is one of the most powerful and cost-effective ways to drive leads and conversions from the Google Display Network (GDN). Remarketing is defined as showing ads only to individuals who have interacted with your owned digital properties, visited your website,
Has your small business’s Facebook page seen better days? Perhaps you have an outdated logo as your profile picture, you aren’t utilizing available integrations, or your timeline is rarely updated with company news. If you aren’t generating sales and interacting with customers
Design is a secret language that lets brands tell their customers they know what they’re doing. It’s a social thermometer and a gauge. So where are we in design, now that it’s 2018, and what should mobile designers and startup brands be
When do your customers convert? Test Different Attribution Models To Figure Out What Marketing Channels Are Contributing to Conversions Last year, over one million advertisers spent more than $81.5 billion on search ads worldwide. For many enterprises, SEM is a strategically important
When you’re in the business of retail, it’s crucial to stay at the cutting-edge of consumer trends. Omnichannel retail, though not a new strategy for companies, is becoming more and more essential for merchants who want to stay competitive. Here, you will
Today’s consumers are watching video on screens of all sizes – on desktops, laptops, tablets, phones and, let’s not forget, on the big screen in their living room. Advertisers want to be where their target consumers are and they’re watching on connected
The advantage of leveraging today’s consumer shopping behavior, location and online convenience Over the past 20 years, people have grown used to convenience, variety, and delivery to their doorstep. This modern-day shopping paradigm was ushered in by one of the Big
Coming into New York as a digital marketing agency, we decided that we would like to attend at least one event every week to learn & network. Along those same lines, Andrew Broadbent, Director of Search Marketing, has also believed that continuing
The rise and advances of new automation and artificial intelligence software algorithms, including those that learn predictive models from historical data, are making increasingly consequential predictive decisions. Such decisions are having an impact on the lives of people in domains as diverse
The relationship between keywords and search queries is the foundation of Google Ads paid search marketing and organic SEO campaigns. We hope this 5,000 word keyword targeting guide will help startups and business owners have a better understanding of how you can combine PPC
In the world of eCommerce, it’s easy to feel intimidated by big players like Amazon and eBay who seem to sell everything. But guess what? There are still areas into which their mighty tendrils don’t reach. Maximize your niche content and unique
It should go without saying that your website’s homepage will...
Not too long ago, people associated Artificial Intelligence with ‘I-Robot”-Esque...
In the same vein as the internet foundation it was...
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