Dining theme escapism. This was the overarching theme during Vab Media’s collaboration with Mykonos Kouina. We kicked off our first strategy meeting to define their service offerings, and discuss keyword and competitor research, taglines, graphic design elements, brand positioning, and ways to enhance their presence on Google my business. In the first meeting with the owners, we discussed and looked at some of the well-known authentic Greek restaurants (limani, Meraki, Thalassa etc) located in NYC, as well as in Mykonos, Greece and they gave their input into what they liked from a design and visual perspective and that was helpful.
We discussed the website’s design and wanted to showcase Mykonos Kouzina’s unique value propositions (fresh authentic greek cuisine, 5-star service, and a fun trendy atmosphere) and deliver frictionless customer experiences. In order to support the visual brand narrative and messaging Identity, for Mykonos Kouzina, we choose to design the website in a WordPress CMS using an advanced drag-and-drop editor tool called Elementor pro, (that has 300+ Designer Made Templates, mobile responsive editing, animation features and 90+ widgets) to set up columns, buttons, and other design elements that would allow us to highlight and break up the content in a user-friendly way.
We approached this as we do with other website redesign projects, by adding search-optimized headings, and high-quality image assets, and presenting the content in more readable formats that make sense to site visitors, We are grateful to the owner Sia, who took charge of managing the project, and was providing content edits, and timely feedback.
Vab Media Digital Agency helps companies and individuals by offering online presence management to build awareness and equity around their passions, stories, and expertise in a way that elevates their search rankings, the demand, and the size of future business opportunities.