Matt Potts, inventor of ArchPort footwear, was introducing a new flip flop innovation, called “SlotFlops” which are very thin and flexible flip flop with slots in the arches of the soles, designed to carry credit cards and identification. Cards are placed into the arch area of the sole where they maintain the flexibility of the sandal while also contributing to arch support.
Matt Potts, a serial startup entrepreneur and founder of SlotFlop Ventures, came to us to get an e-Commerce website developed, so that he could sell his new and improved product line of slot flop flip flops – patented flip flops with concealed stash wallet compartments in the arch. This was going to be a third version of his sandal products, with previous ones being sold in stores like BrookStone.
He was looking for a digital agency firm that had writing and marketing experience with eCommerce industries and could collaborate and act as an outsourced CMO to his firm to develop creative content that would help bring the website increased traffic and conversions.