Case Study

STANFORD UNIVERSITY INSTRUCTOR WORDPRESS WEB DESIGN PROJECT

WHY Nada Miljkovic, a Stanford University Instructor chose Vab Media Digital Agency to help her push the boundaries of higher education. 
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Nada Miljkovic, is a Stanford University instructor, who contacted Vab Media to design and develop a website for the Stanford Pre-Collegiate International Institutes Program, which is teaching courses covering introductions to storytelling, entrepreneurship and blogging.  Sue Carter, director of UCSC’s Center for Innovation and Entrepreneurial Development, who has worked with Silicon Valley startup guru and Stanford University instructor Steve Blank, has partnered with her to co-teach these courses.  

The website was going to have an educational content section on all things related to startups, customer discovery, researching product and market fit, learning to pivot and reiterate their business idea based on what they learn from interviewing potential customers.   

She is an also an instructor at UCSC’s Crown College, founder and CEO of Artist on Art, LLC, co-organizer of TEDxSantaCruz, board member of the Arts Council of Santa Cruz.  Every higher education institution has an expansive set of goals and objectives that rely on a solid digital presence. 

Stanford University Instructor's Business Goals

  • Needed a website built on a platform that has the right combination of flexibility, extensibility, performance, and ease of use to support their mission of education.
  • To have the design of the site have a similar look and feel as distinguished as the reputation of the school’s other web properties.
  • They needed a content management system that gave multiple student users the ability to create content and publish.  
  • To take advantage of using multi-media, internet technologies to teach students’ storytelling.   
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What We Did

Google has put a huge focus on mobile optimization. Since mobile search surpassed desktop search in 2016, and responsive design is Google’s recommended design pattern.

Vab Media chose to develop a responsive website on the WordPress platform, a platform, we regularly use and which powers over 50% of the top million sites on the web, including a multitude of higher education websites.  As a Content Management System (CMS), it handles all of the unique challenges of higher ed institutions with grace and ease.

"I’ve worked with Vab Media since 2009 and recommend them wholeheartedly. They are my go-to company for web design, social media and digital marketing. It is always a pleasure working with these fine folks. All our projects have been on-time and within budget."

Nada Miljkovic,
UC Santa Cruz Professor

Responsive Design One Site Fits All Device Types

We designed a responsive website to allow students to deliver narrative driven content to their core audience of researchers, students and university mentors in an immersive, lean-back user experience.  

Discoverability and rich content is fundamental to a powerful digital experience. Obviously, any student that is attending Stanford University is probably tech savvy, but we used the WordPress CMS administrative interface, along with helpful tutorial videos, to reduce the training overhead time while onboarding new users, which increased the rate of system-wide WordPress adoption throughout the institution.  

We enabled them with the ability to eventually create article collections and portfolios. This resulted in handing off a system where the client knew how things were structured and worked because the client was right alongside us every step of the way.  

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