Nada Miljkovic, is a Stanford University instructor, who contacted Vab Media to design and develop a website for the Stanford Pre-Collegiate International Institutes Program, which is teaching courses covering introductions to storytelling, entrepreneurship and blogging. Sue Carter, director of UCSC’s Center for Innovation and Entrepreneurial Development, who has worked with Silicon Valley startup guru and Stanford University instructor Steve Blank, has partnered with her to co-teach these courses.
The website was going to have an educational content section on all things related to startups, customer discovery, researching product and market fit, learning to pivot and reiterate their business idea based on what they learn from interviewing potential customers.
She is an also an instructor at UCSC’s Crown College, founder and CEO of Artist on Art, LLC, co-organizer of TEDxSantaCruz, board member of the Arts Council of Santa Cruz. Every higher education institution has an expansive set of goals and objectives that rely on a solid digital presence.
Google has put a huge focus on mobile optimization. Since mobile search surpassed desktop search in 2016, and responsive design is Google’s recommended design pattern.
Vab Media chose to develop a responsive website on the WordPress platform, a platform, we regularly use and which powers over 50% of the top million sites on the web, including a multitude of higher education websites. As a Content Management System (CMS), it handles all of the unique challenges of higher ed institutions with grace and ease.
We designed a responsive website to allow students to deliver narrative driven content to their core audience of researchers, students and university mentors in an immersive, lean-back user experience.
Discoverability and rich content is fundamental to a powerful digital experience. Obviously, any student that is attending Stanford University is probably tech savvy, but we used the WordPress CMS administrative interface, along with helpful tutorial videos, to reduce the training overhead time while onboarding new users, which increased the rate of system-wide WordPress adoption throughout the institution.
We enabled them with the ability to eventually create article collections and portfolios. This resulted in handing off a system where the client knew how things were structured and worked because the client was right alongside us every step of the way.