Display advertising is a form of online advertising that comes in several forms, including banner ads, video, mobile, native, dynamic, static, interactive creative, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.
Successful display advertising proactively targets new customers by placing interesting, relevant ads in front of them- the ads are designed a strategically placed in a way that will most likely convert potential customers to actual customers. In today’s banner-blind world, it takes a lot of strategy to win at display advertising. In order to be successful, you must know when, where and how to use it.
Display advertising is best for building awareness and keeping your business top of a viewer’s mind. For example, if you’re launching a new product or trying to establish your brand, display advertising can be a great way to get on (and stay on) your audience’s radar.
Overall, while display advertising can be challenging, when done right, it can drive great results. The best way to see a positive ROI on the display advertising networks, is by using it to influence new & existing customers through powerful remarketing campaigns. Programmatic display enables you to serve the right ads (contextually relevant to the content of the website they are viewing), to the right people (demographic), at the right time (proximity to your business) and, most importantly, to the right stage of their product journey. Here are some hints:
- Target user demographics by age, location, annual income, employment and more!
- Target users based on what they are searching elsewhere on the web.
- Only serve your ads at the right time and with the proper frequency.
Right Place, Right Time
To succeed at display advertising, your ads need to show up in front of users in the right place and at the right time. Fortunately, platforms like Google Display Network (GDN) offer a variety of powerful contextual targeting options to place ads in front of users according to where and when they’re most likely to respond.
The average person is served over 1,700 banner ads per month. The best way to stand out is to have an ad worth looking at! Other than being obnoxious, which isn’t a great strategy, the best way to get noticed is to advertise to an audience that is highly interested in your offering.
Your offer also needs to be competitive with other display ads in your niche. As with any other form of advertising, it’s important to do your research. By identifying where your competitors are running their ads and what their offers are, you can determine how best to advertise your own offering.
At Vab Media, we use specialized tools and in-depth analytics to design and refine our display advertising campaigns. This allows us to beat out competitors and produce meaningful awareness and conversions.
Great display advertising is a lot like a strategical military strike. You need to have details to succeed: you have to know exactly who your target is, the interests of this target and its probable location to succeed. At Vab Media Digital Agency, we start by analyzing your target audience. We break it down by demographic, interests, behaviors and the sites frequented. This analysis gives us a great starting place, but we don’t stop there. As your campaign runs, we continually reevaluate our strategy to determine where and when and which sites your target audience visits, what contextual terms are well noticed and demographic groups who responding well to your ads. This allows us to narrow down where and how we advertise to produce the most conversions for the lowest cost possible.
How We Approach Display Advertising
We can create engaging, interactive HTML5-based designs and rich media, graphics that can run on any site or device.
At Vab Media, Digital Agency, we handle the whole graphic design, advertising strategy and optimization process in-house. This allows us to quickly and effectively generate great display ads that are specifically designed to maximize return-on-investment (ROI). Our graphic designers are thoroughly trained in conversion rate optimization and work closely with our display account managers to create custom, interactive HMTL5 quality image and rich media ads geared towards the demands of campaigns. The end result is that the custom ads that represent your brand and are specifically designed to convert clicks into customers. Our partnerships allow for granular optimization of display campaigns, both standalone and re-targeting, and our attribution analytics, modeling helps our clients understand the true value of both clicks and impressions in their purchase funnels.
To find out how we can make display advertising work for you, contact us today!