The strategic/creative development and execution of brand messaging, imagery and visual identity. Your visual identity comprises your logo, imagery, typography, colors, and creative design. Visual identity should amplify the intended message of the brand so people want to learn more and follow along with the story. Then the story should sell customers into why they should do business with your brand.
Branding is the process of clarifying and refining the emotional meaning behind your business strategy and its relationship to your customer. It’s about knowing who you are as a brand, what you stand for, and why you are in business.
Your logo needs to convey what you do and have imagery that sticks into the minds of the people who see it. A logo can be a combination of your color palette, type, and design. A logo can also evolve as your identity evolves.
They say that first impressions last. The first impression most peoplehave of your business is your logo.
Contrary to popular belief, marketing should not always begin with your customers. Your first priority should be building your brand. Branding is about so much more than your logo or tagline.
Customers are looking for brands that are real, authentic, and create memorable experiences that they can share with others. At the end of the day, customers won’t always remember what you said, but they will definitely remember how you made them feel.