Information Architecture (IA) is how your website is organized and where things are on the pages. Both (IA) and SEO are about matching the customer’s journey and helping them achieve a goal, whether your goal is to acquire email addresses, make sales, or get people to call your business. However, users pathways aren’t linear. We live in an omni-channel digital world where a potential user’s path to conversion involves multiple entry points and touchpoints.
The aim of (AI) is to ultimately fulfill business goals, reach your target audience, and increase conversions across all platforms including desktop, tablet, and mobile.
Vab Media digital Agency can help. When budgets must be approved or internet marketing investment must be won over, there is nothing like a website function specification sheet to help to convince your managers and stakeholders that your internet presence should take very seriously. Technology and marketing are the present and the future.