Our Designers and content strategists create site maps, heirarchies, categorizations, navigation, and metadata for your website. Our information architect’s focus on a number of things: such as the target audience, the technologies related to the website, and the content that will be presented through the website.
We immerse ourselves to understand the people who use your product or service to uncover actionable insights into how they think, feel, and behave. We identify opportunities to help you exceed their expectations, and define an experience-driven strategy to meet your business needs. Between our competitor analysis, Journey mapping, discovery work, and marketplace research, our tactics aim to set your business apart—and create unprecedented advancement.
We incorporate the design thinking outputs, persona research, competitive analysis and business goals to build user-centric journeys. Whether thinking about the end-user or admin on the backend, we channel human insight and robust data to craft joyful, useful and intuitive experiences across and within the full brand and product ecosystem. With an understanding of users’ behavior and expectations, we design experiences to serve people’s lives.
Partner with us to craft a holistic experience across an ecosystem or through singular website products or services.
Large web projects require a lot planning and execution. Whether you want to build an eCommerce website or you are an established brand that already has a lot of web traffic, but you need to try different “calls to action” you also want to test and track the changes to improve your site’s conversion rate.
Information Architecture (IA) is how your website is organized and where things are on the pages. Both (IA) and SEO are about matching the customer’s journey and helping them achieve a goal, whether your goal is to acquire email addresses, make sales, or get people to call your business. However, users pathways aren’t linear. We live in an omni-channel digital world where a potential user’s path to conversion involves multiple entry points and touchpoints.
The aim of (AI) is to ultimately fulfill business goals, reach your target audience, and increase conversions across all platforms including desktop, tablet, and mobile.
Vab Media digital Agency can help. When budgets must be approved or internet marketing investment must be won over, there is nothing like a website function specification sheet to help to convince your managers and stakeholders that your internet presence should take very seriously. Technology and marketing are the present and the future.
When it comes to complex web project, intensive research and planning
are a must before leaping into design or development.