Search Plus your World with Google

[vc_row][vc_column][vc_column_text]Last week Google made some changes to your search results.  If you have a gmail and Google + account, and are logged in at the time of performing a search, you will see personalized results.  They are calling it Search Plus your World.  We noticed this change last week, and this is really promoting your friends and professional Google + connections.

What is Search Plus Your World showing you?

Personal Results

The new “Personal Results” view that appears in your search results now personalizes the search result listings you get based on both your social connections and your own search behavior.  In addition, content that’s been shared with you through your Google+ social network connections now also appears in results.  According to Google “The social search algorithm and the personalized search algorithm are actually one algorithm now, and we are merging it in a way that is very pleasant and useful.”   They are featuring Google + content as well as photos that have been shared on it.  If you look at the image below of a search result for Vab Media, it shows the first result is our Google+ business page and then it shows links and images we have shared on the G+ plus network. This is a nice personal search feature.

Google profiles are featured more now

Another important algorithm change is how people with Google+ accounts are going to be featured more in Google search results.  The search results themselves are devoting much larger emphasis to displaying material from a Google+ person or Google+ Business Page. The results individuals see are now catered toward people in their own social networks, quite similar to how Facebook’s algorithm works when you search for people on FB.

People & Pages Suggestions

The final algorithm roll out is Google’s suggestions for people and pages on Google+ to follow. These will appear on the right-hand side of your search results, when Google decides they are relevant.   Perform a search for movies or music and you will see many suggestions.  You might see well known or famous people who frequently discuss this topic on Google+ appearing on the right-hand side of the results page. Google is allowing you to be able follow them and connect with them on their Google+ social network.

Our conclusions

Overall, we find the integration that allows for searching through private and public material interesting.  We think many people will find some value in it.   If you don’t want these personal and private search results you can search in google chrome incognito mode or log out of your google account to get just public search results.

This opens up a whole world of possibilities for entrepreneurs, bloggers, and business owners. Now, you can promote your services to your colleagues and friends.  You’re in their circles, so now you just need to put your most popular links on Google + Social Network. Contact us for more marketing ideas and questions.  Read the actual article from Google below.

“Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.

Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more. But clearly, that isn’t enough. You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to… all from one search box.

We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:

  1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
  2. Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
  3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

Together, these features combine to create Search plus Your World. Search is simply better with your world in it, and we’re just getting started.”  -Amit Singhal, Google     

*A disclaimer from Vab Media:  There’s been a lot of controversy in the web world and the SEO community that the Giant, “Google” is promoting its own products in search results.  Whether this is true or not is not for us to decide.  We just want to let small business owners know about certain changes and how they can take advantage of Google’s Search Algorithms, even in the case that they may change in the future.

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