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brand development

Is it Time to Rebrand or Refresh Your Business in 2023?

“Forging Connections: The Power of Brand Identity and Adaptability” Brand identity plays a pivotal role in the success of both established corporations and emerging startups. It encompasses far more than mere visual elements like colors and logos, as it serves as a

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Social Media

 How Small Businesses Can Leverage TikTok in 2023

There’s a common misconception that content creators must pull out all of the stops in order to go viral on TikTok including the use of heavy filters, fancy cars, and houses. Even worse, TikTok dances. I was inspired to write after watching

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Artificial Intelligence

Why ChatGPT isn’t your content creation savior

You don’t need me to tell you that ChatGPT is sweeping the globe. Microsoft’s $10 billion investment in OpenAI has put other major tech players—Amazon and Google chief among them—on notice. And while we definitely want you to embrace AI in your

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brand Strategy

The Great Guide to The Best Social Media Ad Trends

Looking to boost your company’s online presence? You’ve come to the right place. In the ever-evolving world of digital marketing and advertising, being quick-witted and intuitive is imperative for leveraging upcoming trends; the most recent burgeoning on various social media platforms. Even

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remote working during a crisis

COVID-19 Economic Disruption and how to work thru the crisis

Greetings from our self quarantine new reality! We hope this post finds you healthy, sane, and social distancing. This is not one of our usual blog posts because we going thru an unprecedented event.  We’re watching entire industries transform right before our

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