We provide the best Social media marketing services in Santa Cruz, California! Do you live, work or own a business in Santa Cruz? Santa Cruz is famous for many things, its luxurious beaches,best surfing in California, the Santa Cruz film festival, the boardwalk, skate parks, great weather, the Lost Boys movie, the farmers market and an eco-friendly sustainable community. Vab Media is based in downtown Santa Cruz. We love working and helping local businesses get more brand exposure.
Social Media has become more than just the buzzword. It is now one of the most powerful mediums in history being used for communication in the news, politics and business. Social Media is an extension of a marketing plan. It takes into account target market and demographics, but allows companies to gather that information via social networks, if needed. Social Media is a conversation in which users and buyers let companies know what works for them as a consumer. Taking into account all the advantages social media has to offer, i.e.: increased brand exposure, interactivity, crowdsourcing, finding new customers, there is no reason why your company should not be using social media.
Social Media marketing involves the use of one or more social networks: Facebook, LinkedIn, Twitter, Foursquare, and Youtube are the most popular, and all have the same networking capability, but the etiquettes are different. Where twitter is best for posting links and allowing others to share your 140 character message, Facebook allows you to create events, Fan Pages, questions, and other tools that allow companies to create discussions with their clients. LinkedIn is obviously a great source for any professional wanting to expand their professional network, and one of the obvious choices for b2b companies.
Foursquare has recently adapted a lot more functions besides allowing companies to offer deals to clients that check into their business, so there is definitely a way that many companies can take advantage of foursquare, even if they don’t have a physical location. Youtube is a social network on which to upload videos that can be search optimized. We recently spoke at Santa Cruz business connect about this, and will be posting notes from our presentation soon. The point is, whatever network you use, you need to commit to using it. Many companies think that they can just start an account, but don’t do anything to keep their customers coming back. That is our job.
Our job is to help you figure out what your facebook page should do for your customer, what your video should say about your company, what your status updates on twitter should communicate about your brand. There is a lot that you can do with social media, and we’re here to help you figure out the best plan of action. We helped one of our clients get a video we produced featured on CNN. Check out some of our Social Media Case Studies.
Components of Social Media Marketing Strategies may include:
- Social Networks (Facebook, LinkedIn, Youtube,Google+)
- Microblogging (Twitter)
- Social Bookmarking
- Photo Sharing
- Video Sharing
- Brand Monitoring
- Video Blogging (Vlogging)
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