Email is one of the most effective marketing channels and offers an incredibly high ROI, but you can only target people who join your email list. Lead generation is one of the toughest challenges for email marketing—even the most interesting content won’t
Digital touchpoints are an essential factor brands take into account when developing digital marketing strategies. Since Amazon started personalizing recommended products based on previous viewing histories and preferences, other companies followed and began to provide more personalized content experiences. For instance, Netflix’s
If your business has been investing in paid search advertising to increase leads, generate sales, or drive brand awareness over the last few years, then you probably remember the old days when you could get AdWords clicks for under a dollar. Remember
Approximately 5 billion searches are performed every day. Showing up first on Google has been one of the primary objectives for companies looking to be found online by potential customers. Just as Google rolls out new products, they have also changed their
When customers experience ‘friction’ on your eCommerce store, you might lose them forever. A first impression can last a lifetime. And with eCommerce becoming more crucial than ever as shoppers flock online, solving any store pain points should be at the top
For many websites, desktop traffic may still bring more searches than mobile, and for the last few years, responsively designed websites have dominated the web as the format of choice to satisfy all users. Responsively-designed sites use CSS3 media queries to serve
Google AdWords Remarketing is one of the most powerful and cost-effective ways to drive leads and conversions from the Google Display Network (GDN). Remarketing is defined as showing ads only to individuals who have interacted with your owned digital properties, visited your website,
Has your small business’s Facebook page seen better days? Perhaps you have an outdated logo as your profile picture, you aren’t utilizing available integrations, or your timeline is rarely updated with company news. If you aren’t generating sales and interacting with customers
Design is a secret language that lets brands tell their customers they know what they’re doing. It’s a social thermometer and a gauge. So where are we in design, now that it’s 2018, and what should mobile designers and startup brands be
When do your customers convert? Test Different Attribution Models To Figure Out What Marketing Channels Are Contributing to Conversions Last year, over one million advertisers spent more than $81.5 billion on search ads worldwide. For many enterprises, SEM is a strategically important
When you’re in the business of retail, it’s crucial to stay at the cutting-edge of consumer trends. Omnichannel retail, though not a new strategy for companies, is becoming more and more essential for merchants who want to stay competitive. Here, you will
Today’s consumers are watching video on screens of all sizes – on desktops, laptops, tablets, phones and, let’s not forget, on the big screen in their living room. Advertisers want to be where their target consumers are and they’re watching on connected
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